Independent record label

Founder-1980

Founder-Ivo Watts Russell

                Peter Kent 

Distributor(s)- Beggars Group 

 Genre- Alternative rock, post-punk, dream pop, electronic, experimental 

Country of origin- United Kingdom

Location- London 

Official website- www.4ad.com

Current artists:

·      Atlas sound 

·      Beirut 

·      Bing & Ruth 

·      The Breeders 

·      Camera Obscura 

·      D.D Dumbo 

·      Daughter 

·      Deerhunter 

·      EL VY 

·      Future Island 

·      Gang Gang Dance

·      Grimes

·      Aldous Harding 

·       Holly Hnderson 

·      The Lemon Twings 

·      Methyl Ethel 

·      John Moreland 

·      The National 

·      Pixx 

·      Purity Ring 

·      SOHN

·      Scott Walker 

·      Tim Hecker 

·      Tune-Yards 

·      U.S. Girls 

The 4ad independent record label work with the music industry through signing new and unknown/upcoming artists to their company to create and release music. To promote their music 4ad have their own store to release their own music and represent that music is still a business quoted by the UPROXX article also, the company ensure that their artists tour around the world and mainly Europe to keep their fans entertained and maintain their presence in the music industry. The record label also works with the music industry by releasing at least one album every month to keep their fans appeased. 4ad targets their audience by mainly signing alternative/ indie artists to keep their roster fluent and consistent for their target audience to be overwhelmed with choices of the genre they enjoy. Also , the converts, tours , live sessions and videos available allows their target audience to be constantly full of choices to choose from.